Wine By The Numbers [Infographics]
When you imagine a wine bar, what do you think of? What type of individuals are interested in exclusively drinking wine? Might it be a different kind of person than one who would, say, enjoy a beer or cocktail above all else? Who is spending the most time in these establishments? And who is spending the most money?
Here at Bundle, we’ve pondered these questions about our nation's drinking habits. That's what led to our three-part imbibing investigation series on how we drink beer, wine, and cocktails (check out "Beer By The Numbers" and "Cocktails By The Numbers" to see who drinks what, how much, and how often). For all these features, we've utilized aggregated, anonymized credit card transactions from over 20 million U.S. households, as well as data from more than 50 wine, beer, and cocktail bars across the country. We've dug up all the numbers, cranked through all the data, and served it all up here for you in digestable infotastic form.
So pour yourself a nice glass of pinot and read on about our nation's bottle habbit—you just might be surprised by what you discover.
Who Are the Winos?
Glad you asked. If you guessed that they’re not among the younger crowd, you were right; almost 70% of wine bar customers are 65+ years old, and the percentage of wine drinkers increases steadily with age.
The 65 and older group showed the largest uptick in spending at wine bars from 2010 to 2011 at over 10%, while all other groups besides the 50 to 65 set experienced lower rates. These figures aren’t particularly surprising, but being predictable doesn’t make them any less true or important.
It's easy to understand why the older groups prefer wine bars over other drinking establishments. Wine bars are likely to have quieter settings in which small groups can converse over some fine vino—quite a different vibe than the considerably rowdier beer pubs and liquor bars.
More than half of all checks at wine bars are over $50, so don’t go to one expecting to drink like you’re at a dive bar. This is also less than surprising—wine at bars and restaurants is marked up an average of three times its retail price, and sometimes as much as six times, according to CNN.com.
Of all the types of drinking establishments we measured, wine bars have the widest spread of spending. The average price of a wine bar visit is about $61—certainly nothing to scoff at. This bit of insight makes it even clearer why the younger crowd eschews this kind of environment in favor of one that might offer them $3 PBRs.
So, there we have a cold, mathematical look at a drink that our data shows is now, by far, America's favorite and the preferred adult beverage of every region except the midwest (they're still beer people). Keep an eye out for our next investigation into America's cocktail habit! Cheers!