Why shopping with a cart is better than a basket
When I moved from sunny California to bustling New York City six years ago, I didn't realize how much I'd miss shopping carts. If you've ever been in a grocery store in Manhattan, you know what I'm talking about — the aisles are very narrow and there are always tons of people. Goodbye shopping carts, hello baskets.Need help deciding where to go? Try out our merchant recommender for New York and San Francisco
Because of this, I'll need to pay a little more attention to what I buy the next time I run to the grocery store to grab a few things. That's because people who shop with baskets are less likely to make healthier choices than people who use shopping carts, according to a new study in the Journal of Marketing Research.
Researchers monitored 136 people while they shopped at the grocery store. Overall, those with baskets were three times as likely to buy unhealthy food than cart-pushers. That's because people who flex their arms while carrying a basket experience something called "embodied cognition," which makes them want to satisfy vice-riddled appetites.
This info might not help a New Yorker in a narrow aisle, but I'll think twice the next time I'm carrying a basket around with me in a store.
h/t Consumer ReportsRelated Stories: Need help deciding where to go? Try out our merchant recommender for New York and San Francisco
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