My inbox is being flooded by retailers, now what?
This means people like me, who chose to do all of their holiday shopping online, are currently waking up to a barrage of newsletters, advertisements and purported deals in their inbox. How can you keep your inbox from overflowing? Here are a few ways you can get yourself off the distribution list.
Check the Body of the Email
Unfortunately, “getting off of these lists is a little more challenging than people may think,” says Eduard Goodman, chief privacy officer of Identity Theft 911, and the only surefire way to eliminate all of the unwanted emails is to manually unsubscribe from each list one by one. Goodman explains that most mainstream retailers will include a link in the body of each email they send that will let consumers opt out of receiving future messages.
“These are usually written in very small print at the bottom of the email,” he says, and suggests you look for this link the next time you receive an email in order to remove yourself from the listing.
Find the Privacy Policy on the Company’s Website
Smaller companies may make it a bit harder to unsubscribe, so consumers who seriously wish to de-clutter their inboxes may need to visit the retailer’s website and search out its privacy policy. You’ll typically find a link to this at the bottom of a company’s homepage.
“It will give you the information on how to unsubscribe,” Goodman says.
Seek Out Additional Services That Will Help You Unsubscribe
Consumers hoping to cut some corners may want to visit the Direct Marketing Association’s website, which hosts an email preference service that allows consumers to remove their names for national distribution lists and reduce the number of unsolicited junk email they receive. However, the service won’t necessarily stop all the emails in their entirety, Goodman says.
There are other services that will help you eliminate email subscriptions, such as about Unsubscribe.com, but, similarly, they may not stop all emails from winding up in your inbox and you many need to remove a few manually after applying the service.
Related Links:
• Apple's Product History: 2001-2011
• Free Shipping Day: The Retailers That Get It There Fastest
• How to Hack-Proof Your Passwords
This article originally appeared in
MainStreet
on January 3, 2012

