The most fashionable towns in America
On average, one and a half percent of U.S. households are fashion-conscious, according to Bundle's data. If your hometown didn't show up on our list of most fashionable cities, take a look below and see if your town made the cut.
KNBC's "Today in L.A." show gave a shout-out to Bundle's article and wondered why Beverly Hills didn't make the "most fashionable cities" list, while Irvine ranked number one. They'll be happy to know that 90210 came in at #7 on Bundle's fashion-conscious households index for America's most fashionable towns.
A note from Bundle's data scientists: "Beverly Hills has four times Irvine's Fashionistas per capita—we just chose to call it a town."
Topping the list at #1: Newport Coast in Orange County, California, a town that is sixteen times more fashionable than the average American household. Located near Fashion Island and other prime luxury shopping destinations, Newport residents have easy access to top brands. According to Bundle's data, the O.C. ranks first in fashion: Irvine, California, also in Orange County, was ranked number one in our previous "most fashionable cities" index.
California towns we expected to rank higher on our fashion index included Santa Monica, West Hollywood, and Malibu—but they were outdone by towns in Illinois, including Glencoe, Winnetka, and Highland Park.
Home to a high concentration of one-percenters, Greenwich, Connecticut ranked #15 on Bundle's most fashionable towns index. Eight Greenwich residents made Forbes' 2011 list of the world's billionaires; those residents can easily afford top-end designers, along with other Greenwich residents in the one-percent spectrum.
Last but not least: Woodbury, New York just made the cut thanks to Woodbury Commons Premium Outlets, where fashion is more affordable due to discounted designer merchandise. The center has 220 stores occupying more than 800,000 square feet, and is one of the largest contiguous outlet centers in the world.
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